Building an MVP? Just Stop.

Daniel Snell
12 min readApr 13, 2022
Don’t make the mistake, there is a better way.

So You’re Thinking MVP?

Before you dive into your minimum viable product, there is another way to get started that you should strongly consider, one that has considerably less risk, higher impact, and helps to TRULY understand your market and the product you’re about to build.

Here’s the best part, you can do it without ever building anything.

In fact, you can get started with it today, it’s the “no excuses” way to validate your product, generate revenue, and gather learnings directly from your customers while also proving product-market fit, Go 2 Market, and the concept behind your upcoming product.

This strategy teaches you how to truly walk before you run with your product.

Many think that the MVP is the first stage to really kick off any startup, but the facts are most minimum viable products fail. You can generate substantial revenue while building the product, while also working directly with partners and customers to ensure that the solution you’re building is one that the market actually wants.

The best part is, all you need to start validating your market and proving your concept is someone to sell it (the founder), a decent pitch deck and process, and if you want to pitch the concept of a product then some mockups will get you a long way.



Daniel Snell

Growth Engineer & Strategist focused on creating Demand.