Dream100 Everything

Daniel Snell
3 min readFeb 8, 2022
It’s not about how many connections, but the right connections.

In Dana Derrick’s book the dream100, he explains his process for acquiring your top 100 most valuable targets by any means possible within reason and without presenting yourself as an annoying spammer.

Overall, this concept is powerful, and it’s something that’s been around for a long time, even before Dana wrote the book. However, Dana did an excellent job of outlining a framework for acquiring high ticket targets in a personalized way.

Part of the Dream100 that is most interesting is the explanation of the why behind your targets.

While most individuals would go after a target company, he explains that focusing on the targets who give you the majority of your ideal clients is far more beneficial than specifically targeting a list of accounts to close.

So how does this work?

Let’s say you are looking to acquire gym owners. Well, every gym owner who starts a gym or runs a gym makes specific types of purchases before they do anything else, therefore by targeting, let’s say, “Gym Mat” suppliers, you would be able to gain a relationship with a…



Daniel Snell

Growth Engineer & Strategist focused on creating Demand.